The Capsule

Keep these in, and you're always a look away

These are the pieces that turn up across the site's looks again and again. Stock this shelf and the "Style Your Look" tool will almost always have a match ready for whatever occasion you've got.

Instant basics

Open the easy-to-buy-sight-unseen basics on Amazon

A tote, a plain white t-shirt, a simple gold stud set — the pieces you don't need to try on. Opens each product page in its own tab.

01

A crisp white shirt

The default base for work and smart-casual looks alike.

02

Well-fitted dark denim jeans

The foundation across most of the casual and work looks here.

03

A blazer in a neutral colour

Instantly elevates any casual base into something work-ready.

04

A little black dress

The go-to foundation for every evening look on this site.

05

White trainers

The default finishing shoe for casual, travel and athleisure looks.

06

A structured tote bag

The accessory that pulls together more looks here than any other.

07

A simple gold jewellery set

The finishing touch that most of the evening and work looks reach for.

08

A plain white t-shirt

The quiet base underneath half the casual and athleisure looks here.

Match a look to what you've got